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Etsy Profit Margin Calculator: find the price that hits your margin
Tell us the margin you want and your costs, and get the price per item that delivers it after all of Etsy's fees. No guessing, no adding 6.5% and hoping.
Rates checked on . Rates in effect since October 25, 2026.
Rates used for United States
| listing fee | 0.20 USD |
|---|---|
| transaction pct | 6.5% |
| processing pct | 3% |
| processing fixed | 0.25 USD |
| offsite pct low | 15% |
| offsite pct high | 12% |
| offsite cap | 100.00 USD |
| regulatory pct | 0% |
| currency conversion pct | 2.5% |
| vat on fees pct | 0% |
Sources: Etsy Fees & Payments Policy, Etsy Payments Policy (processing fees), Regulatory Operating Fee (help), Currency Conversion Fees (help), How VAT Is Collected on Seller Fees (help) .
How these numbers are modelled
- Domestic or international: for Canada, Australia and New Zealand Etsy publishes a higher processing rate (4%) for international orders. The default is the domestic rate; tick "International order" to switch. Other countries have one rate.
- The $0.20 USD listing fee and the $100 USD Offsite Ads cap are set by Etsy in US dollars. Outside the US they are shown in your currency at an assumed exchange rate, so those two amounts are approximate.
- VAT, GST and sales tax on fees use standard national rates. Etsy does not publish these rates, so treat them as estimates. Check your own situation and your Etsy invoice. The US and Canada have no flat rate, so nothing is added there.
- Not included: the 2.5% currency conversion fee (only when your listing currency differs from your payment account currency), Etsy Ads, shipping labels, deposit fees, Etsy Plus and the shop set-up fee.
How it is calculated
Required order total = (costs + fixed fees) / (1 - target margin - fee percentages), solved algebraically; the Offsite Ads cap is applied when it binds. Price = (order total - shipping - gift wrap) / quantity, rounded up to the next cent and re-checked with the full profit formula.
All math runs in your browser; nothing you type is sent to our server. Each line is rounded to the cent and amounts are shown in the currency of the selected country, never mixed.
Pricing backwards from the margin you want
Most pricing advice goes forwards: add up costs, add a markup, publish. That fails on Etsy because the fees depend on the price. A flat 6.5% added to the price does not cover the transaction fee, because the fee is also charged on shipping, and it ignores payment processing and the fixed amounts. This calculator goes backwards. You enter the margin you want, your costs, and your shipping, and it solves for the item price.
How the price is solved
The order total must cover your costs, the fixed fees (listing fee and the fixed part of payment processing), and a share of itself for each percentage fee and for the profit you want. Written out, the required order total is (costs + fixed fees) divided by (1 minus the target margin minus the fee percentages). If the Offsite Ads cap would bind, the calculator switches to the capped version. The item price is the order total minus shipping and gift wrap, divided by the quantity, rounded up to the next cent and then verified with the same profit formula the profit calculator uses. If the check falls short by a cent because of rounding, the price goes up by a cent.
Worked example
Take a US item with $8.00 of materials, $1.00 of packaging, 20 minutes of work at $15 an hour ($5.00), $5.00 of postage you pay and $5.00 of shipping charged to the buyer. You want a 40% margin. Without Offsite Ads the calculator returns a price of $33.52, so the order total is $38.52. Check: your costs are $19.00, the percentage fees (6.5% plus 3%) are $3.66 and the fixed fees are $0.45, which leaves $15.41 of profit, 40.0% of the order total.
Turn on Offsite Ads at 15% and the same margin needs a price of $49.79, because 15% more of every order disappears into fees. That is the point of the toggle: you see what an ad-driven order demands, and you can decide whether to price for it, accept a thinner margin on those orders, or opt out if your shop is eligible.
Reading the result
The big number is the price per item. Under it you see every fee line, your cost lines and the profit and margin at that price, in the currency of the selected country. If the page shows that the margin cannot be reached, fees alone take more than the remaining share of the order at that target.
What it does not cover
Margin here is before income tax. The calculator does not model discounts you run later, returns, the 2.5% currency conversion fee, shipping labels bought through Etsy, Etsy Plus or one-time shop fees. VAT or GST on fees is included only if you tick the box and uses the standard national rate, which Etsy does not publish, so check your own situation. For the fee lines themselves see the fee calculator; for what free shipping does to break-even, read the free shipping guide.
Sources
Fee rates come from Etsy's Fees & Payments Policy and Etsy Payments Policy, checked on the date shown under the result. KeepCent is independent and not affiliated with Etsy, Inc.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit divided by the selling price; markup is profit divided by cost. A 50% markup is a 33% margin, because profit is one third of the price. This calculator uses margin on the order total (item plus shipping charged), the figure you can compare with how much of each order you keep.
Why can I not just add 6.5% to my price?
Etsy's fees are not one percentage. The transaction fee is 6.5% of the order total, payment processing is a percentage plus a fixed amount, and there is a listing fee. Because the fees depend on the price you are trying to find, the calculator solves the price algebraically with every fee included, then re-checks the result with the full profit formula.
What margin should I target?
That is your decision. Enter a few values and look at the price each one needs, then judge whether buyers in your niche would pay it. A higher target needs a higher price or lower costs.
Should I price in the Offsite Ads fee?
Shops that have made $10,000 USD or more in the prior 365 days pay Offsite Ads fees on attributed orders and, per Etsy, cannot opt out, so some sellers add a buffer. Tick the Offsite box to see how much the price must rise to keep the same margin on an ad order, then compare it with the price without the box ticked.
How does free shipping affect the price?
If you offer free shipping, enter 0 as shipping charged and keep what you pay to ship the order. The required item price then covers your postage as well. Etsy's fees apply to the item price in that case, because there is no separate shipping line.
Can the target be impossible?
Yes. If fees and the target margin together take 100% or more of each order, no price works and the calculator says so. Lower the target, switch off Offsite, or reduce the fixed costs.
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KeepCent is an independent tool and is not affiliated with, endorsed by or sponsored by Etsy, Inc., eBay Inc., Depop, Whatnot, Poshmark or Mercari. Etsy, eBay, Depop, Whatnot, Poshmark and Mercari are trademarks of their respective owners, used here only to describe what the tools calculate. Estimates only, not tax or accounting advice.